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Sponsorship Benefits Community
Exposure: The Team Exposure: The engineering curriculum at UNO is demanding
of time and effort. So team members (who must balance classes with Mini-
Baja and work schedules) tend to be some of the most disciplined and motivated
students at the university. Your involvement with these students places
your firm in the coveted position of being able to develop working
relationships with students who are unconstrained by purchasing policy and
have yet to form brand preferences. Companies spend billions marketing to
the 18 to 24 year old demographic. Every purchase at a campus bookstore is
accompanied by a SWAG pack full of all manner of consumer goods given in an
effort to claim some of that coveted market. And yet none of those
producers gets the opportunity your firm gets as a sponsor, the opportunity
to develop a professional relationship with the very best students. Raising the
Regional Brand: UNO is a small school. And its engineering
program is well respected but still somewhat obscure. As team members, this
obscurity is a bit of a “chip on our shoulder”. We know that this is a good program, but that’s not good
enough. Our overarching goal is to generate the kind of exposure for the
UNO Engineering program that will fundamentally change people’s perception
of Bronze Level: A donation of $500 and up gets: o
Your
company name on our T-shirt. o
Your
company logo on this year’s Baja racecar. Silver Level: A donation of $1000 and up secures all
benefits above plus: o
A
participation plaque. o
An
invitation to attend a test drive outing. Gold level: A donation of $2500 and up secures all benefits
above plus: o
An
on-site demonstration of the vehicle. Platinum Level: A donation of $5000 and up secures all
benefits above plus: o
A
personal on- site demo with entire team. o
An
opportunity to drive the car on an open course. ©2008-2009 Baja Racing
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